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6 Powerful Marketing Tips to Boost Sales and Credibility of Your Business 2019

The success of your business is dependent on marketing. Let’s face the truth, if you are not marketing it, then it will eventually meet its demise! And stop complaining that you can’t afford to market. The truth is, you cannot afford not to market! The good news is that you don’t need to spend a fortune to market your small business. Here are 6 powerful, FREE or inexpensive tips to boost sales and build credibility.

Content Marketing

Pssssssssst, come closer! Now let me be frank; if you are not creating relevant and informative content that matters to your ideal customers, then you are NOT serving their needs. Worse, not only is your credibility the size of a ‘gnat;’ but you are handing potential revenue over to your competitors.

It is important to determine the needs of your audience and create content that’s going to be meaningful to them. Once you’ve done that, you’ll need to market it. Here are 10 easy to implement resources:

  • E-mail campaigns
  • E-newsletter
  • Facebook
  • Google+
  • Twitter
  • Slideshares
  • YouTube
  • Instagram
  • Podcasts
  • Guest Blog Sites

Email Marketing

If you think email marketing is ‘old school,’ think again! For an easy and inexpensive way to connect with new customers, build a loyal following and increase sales, email marketing can do all of that and more! If you still think email marketing is a thing of the past, here are 4 recent statics conducted by leading experts:

  • 44% of email recipients made at least one purchase last year based on a promotional email.
  • 33% of email recipients open email based on subject line alone.
  • 64% of people say they open an email because of the subject line.
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

6 Leading Email Marketing Services:

  • Aweber
  • Constant Contact
  • Icontact
  • Get Response
  • Mail Chimp
  • Vertical Response

Build a Network

One of the most successful ways to promote your business is by networking. You can be the best cook or accountant but if no one knows you, then don’t expect them to buy or refer business to you. The ole’ saying “People buy from those they know, like and trust… is very true! So, it’s imperative that people know who you are and the more face to face recognition at local networking events, the better!

Networking is a lifestyle in which you need to incorporate onto your “To Do” list. It is all about developing and building relationships.

2 Ways to Network:

  1. Get involved with local and online organizations. Take advantage of membership opportunities. Volunteer for special committees or share expert advice.
  2. Hit the speaking circuit. Offer to give a presentation at local groups. Most civic, service and professional groups are in need of speakers for their monthly meetings. Contact your local library, chamber or find online groups to offer a FREE seminar or webinar on a topic relating to your industry.

Joint Ventures

An extremely effective strategy for expanding your business is by forming a joint venture or strategic alliance with non-competitive companies. This gives you an instant marketing presence in front of potential clients. Do you know other companies to whom you share mutual customers with? You should be running, not walking to find who they are and how you can team up and benefit from each other.

For instance, say you are a broker… idea partnerships would include Realtors, mortgage lenders, title companies, appraisers, insurance agents and home builders. The key to this is to learn as much as you can about each partner’s business so that you can promote it as you would your own. This new strategic alliance will enable each of you to grow more rapidly as you have a sales team working on your behalf. It makes so much sense to work smarter and not harder!

To find businesses that complement yours, jot down every linked product or service that you don’t offer but that is related to what you do.

Here are 3 D’s for a Sound Collaboration:

  • Draft an agreement outlining expectations of the partnership
  • Develop a bond with your new alliance partners
  • Decide how marketing activities will be initiated between partners such as handing out marketing material at various networking functions, exchanging banners and links on websites or share a big marketing project and Buy Instagram Followers UK .


Since majority of the earth’s population make use of the internet, a website is the best way to tell the world about you and your company. This is also an opportunity to explain why you deserve their confidence and trust. In fact, internet users today expect serious business owners to have an online presence. They use the internet to research before buying products and services. Therefore, a website is a great tool to provide useful information about your business and convince your audience that you offer the best product or service. Here are 4 ways to increase credibility to your website:

  • Update your website with pertinent and relevant information on a regular basis
  • Offer visitors with quick and flexible answers to their needs
  • Post testimonials from satisfied customers
  • Provide visitors with a comment section and make sure you respond in a timely manner

A well designed, informative and updated website will add credibility to your business and strengthen your brand For More Information .

3 Ways To Drive Traffic To Your Offers and Generate More Leads Quickly

Modern corporate companies have a great deal of concerns to handle as innovation advances quickly. There are numerous flexible marketing devices and options which online marketers might take part in to promote their company brands and products, however imaginative options need to be turned on frequently to have actually web customers impressed on their minds and hearts for sales to be produced.

A vibrant marketing technique that is engaging and appealing would create more traffic to the web corporate websites as possible leads prior to additional follow-up actions are carried out to transform them into company potential customers and clients. Driving constant enormous traffic to the site is vital to the survival of business in the market. The traffic needs to be ideally filtered to targeted specific niche markets that would support the corporate and brand.

1) Post Composing

Post writing is an extremely vibrant marketing technique today in digital innovation. Great deals of web customers are looking for high quality short articles that release fresh and beneficial material with value. Well composed short articles might attract more web traffic than anticipated through standard marketing techniques such as print marketing or cold calling.

Great short articles might be on any subject that would be pertinent or fascinating to the reader. A great deal of credible and recognized post listing directory sites with high readership are on the Web to enhance the marketplace presence of business if the short article is well composed and appropriate to user requirements.

The more quality short articles composed and published, the more leads would be produced, particularly when the subject is targeted to particular niche markets. This would assist the online marketer conserve time, effort and expense in producing prospective leads that work to develop business rapidly with larger returns.

More company or brand info might be discovered on well composed posts that are focused and well structured to provide a desirable view of business, brand or items. Web customers’ interest is easily recorded through high quality posts that talk to the readers’ heart and mind to develop a beneficial impression that motivates promos and sales. Quality posts might be composed personally internal by the online marketer or company owner for a more enthusiastic and individual shipment; outsourced short articles are likewise typical today for those with a great spending plan and Buy Active Followers UK .

2) Company Blogging

Blog sites are popular with normal customers to pen their individual ideas and concepts, however company blogging takes it a step even more to suggest or present company brands and service or products to the marketplace audiences. This is a more subtle strategy than direct selling which does not augur effectively in contemporary times.

Intriguing material that might be associated with business or brand might be developed and published on different sites, both outsourced and individual. The more sites the blog site is published on, the more prospective corporate leads might be created naturally.

Blog site readers and other blog writers would be interested to get in touch with an expert blog writer to exchange additional info or acquire much better ideas on favored subjects. Online marketers who deploy blogging in driving traffic to their sites would stand to be kept in mind as a market specialist in time with constant high quality blog sites that are helpful and important to readers.

Great blog sites assist readers to end up being possible corporate customers really rapidly as they end up being persuaded of exactly what is communicated through the blog site contents. They would most likely select the website and brand in which they are familiar with through the blog site details communicated if they ought to exercise their acquiring power. Blog sites, specifically company relevant blog sites might be extremely effective in swaying customer choices on brand assistance and buying of items.

3) Social Network

Social network have actually been making a strong effect on web customers today with a good deal of buzz and buzz in the marketplace. Numerous corporate companies, specifically Web companies are ending up being more knowledgeable about the characteristics of social networks marketing that online marketers and company owner are venturing into its worlds without any bars held.

Social network networks such as Facebook, Twitter and Instagram are reliable and extremely popular to bring in traffic to the web company websites. This would develop more corporate chances for the online marketer or entrepreneur to connect with possible leads protected through the social networks and discover their favored specific niche markets.

Online marketers who enjoy social networks marketing would have to comprehend the ideas and abilities in linking or communicating with social networks users to be fans and fans. As more social networks users end up being fans and fans, the online marketer or entrepreneur would have more chances to engage with them in determining their marketing requirements and choices. Online marketers would have the ability to suggest the very best of marketing services and products which would be well gotten by the capacity leads.

Sales might just occur if the online marketer makes time to link with the web traffic produced from the social media platform to its site. There is no limitation to the variety of capacity leads an online marketer deploying social networks might protect with the billions readily available. It would depend on the online marketer or company owner to recognize and filter the billions of possible company leads making use of vital requirements that would enhance business operations and profits of the business.

Driving Traffic with More Leads

Online marketers or entrepreneur who mean to enjoy social networks marketing would have to have an account on several of their chosen social networks such as Facebook, Twitter, Instagram or LinkedIn.

With an account, a corporate page and individual profile might be established where the online marketer might publish up pertinent contents frequently to draw in similar web users. The web company website link ought to be consisted of to enable interested web users to be directed to the website for more info on business, brand or products.

Online marketers might likewise be proactive with online forums, e-newsletters and video generation to spread their knowledge in particular locations for a broader market direct exposure. Online forums are exceptional for getting in touch with enormous online neighborhoods from all walks of life to determine the very best of possible company leads that would enhance business in the market. For More Information Please Visit

Becoming Instagram Famous Isn’t That Hard 2020

A strong and stunning Instagram feed 
There are a number of key factors that can make your famous here on this widely used platform all over the globe. You have to keep your concerns only with those who are going to get you a great number of followers for a long time. In this regard, the most important thing is to make your profile look great to others. Making your profile appealing for your visitors is one of the key factors of becoming popular on Instagram.

For example, you are supposed to showcase your photography skills to the public, don’t ever dare to post a low quality or a bad photo, which will surely ruin everything in front of your audience. Rather choose not to post anything at all. High-quality content is the only thing that is going to get you the expected engagement rates.

Moreover, keep in mind that the people will attract to your profile only if you have something unique as compared to others. Uniqueness is the most important thing because if you aren’t unique, you aren’t giving people any reason to follow you. For example, if you are selling content writing services to the public, make them available the reasonable rates or give them offer to have the first article done for free. In this way, you can attract the people towards you by posting these offers visually on Instagram.

Make the people notice your profile 
Managing to get the attention of people isn’t something very simple. You have to go through a lot of struggle in this scenario. You are having the aim of thousands of followers, likes, and comments but unfortunately, getting a few hundred followers becomes a hectic job.

In this regard, you can try out a few things to make other people notice you. Approach the people whom you know already and ask them to follow you on Instagram. Choose to add hashtags or captions to your photos. Using hashtags will make you appear in the hashtag feeds of Instagram. You can choose to follow a plenty of Instagram profiles and in this way, lots of them will follow you back. Also, interact with them in a nice manner to have a healthy relationship. Leaving good comments on photos of others may also get you, followers. Keep experimenting with different things until you get the desired number of followers.

Keep your followers engaged with you the right way 
One of the most crucial things to mention here is that becoming Instagram famous isn’t about getting followers UK only but you need to retain your existing followers as well. In this scenario, keeping them happy, satisfied and engaged is another goal to achieve. Choose to make an amazing relationship with your followers by posting on a regular basis, replying to their comments individually etc. You may also choose to ask questions or try anything else to engage with your followers. It will surely let you build long-lasting relationships with your followers UK.

How To Quickly Get Started As An Affiliate Marketer

If you want to become an affiliate marketer, you have to get started on the right foot. Here’s a quick and easy guide for getting started in affiliate marketing.

Choose the Right Niche

If you want to make it easier, it’s best to choose a niche that you already know a lot about as a customer yourself. If you’re part of the audience, it’s going to make it easier to become an expert, find the right products, and share your experiences in a way that is engaging for your audience.

Know Your Audience

If you’re part of your audience, you’ll know them to a point, but remember that your own experience is subjective. Get to know your audience by joining their groups, following the leaders they follow, and engaging with them on a personal level as you build your business.

Offer Your Audience What They Need and Want

The easiest way to sell things to your audience is to put in front of them what they need and want. Find these products, and you won’t have to do much selling. You’ll just need to be able to explain why they need it and want it.

Deliver Excellent Value within Your Content

All the content you create for your audience should be valuable on its own, whether it’s free or paid. When you create and promote content that is useful, your audience will grow to trust you and value your opinion more than if everything you do is for sale. The more information you provide, the more they’ll trust you and buy from your recommendations.

Work with Reputable Affiliate Networks

When you first get started, it’s hard to know what is reputable or not. But in general, the bigger networks are trustworthy even though sometimes less than trustworthy sellers and creators try to use their systems at times. That’s why you should also try to get to know the creator too. Networks like,, are typically well received and will kick off scammers when caught.

Use a Multi-Channel Marketing Approach

Once you get started producing content to market the products you choose, you’ll want to use a marketing approach that consists of using many channels such as YouTube, Instagram, Facebook, paid ads, free content and more. Start with one and perfect it, then move to the next so that you can build. But, start with creating an email list by choosing the right autoresponder that allows affiliate marketing and Buy Active Instagram Followers UK .

Be Consistent

The most important aspect you have left is consistency. Set a plan, understand all the reasons for your plan, and then stick to it. It takes time to make money as an affiliate marketer. At first, you’ll feel as if you’re speaking to a void. But as your audience builds, the people who consume your content become more in number. As you become more trusted and popular, a snowball effect will happen and it’ll seem as if you’re experiencing “overnight” success.

Online Branding for Musicians How to – Why Branding Your Band Is Essential

Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of other acts out there; and being the band that ultimately achieves success.

First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it’s probably one of the easiest and least expensive forms of marketing your music, and your band. As I indicated, I am going to lay this out – step-by-step so that it is very easy to follow and implement. So, let’s get into it a little:


This is probably the simplest form of your brand. Every act should have a logo that in some way or another represents who you are. It should be simple and easy to understand. But you must have one. Don’t rush it – do many different ideas and samples until you pick the final version. Collaborate with band-members, fans, and friends for different ideas. Six heads are better than one.


Remember, you essentially want your digital brand to tell the story of who you are. Focus on details that describe your image and likeness, your on-stage consistent look, and a consistent look and feel for your websites and social media. Once you devise your branded image, exploit it everywhere. When fans move from website to website, or see you perform, your brand must be consistent. Everywhere people look for you, they must be able to absolutely know it’s you – simply by seeing your consistent logo, brand, and image. It must be memorable!!


Personalize your fan engagement experiences. Build trust and affection in your close personal community. Engage as often as possible. Possibly use brand-infused giveaways as a way to increase your follower’s cooperation.

Use Instagram, Twitter, and Facebook to constantly spread your brand and expose it to as many followers UK as possible. By all means, shoot professional videos. Video will enhance your brand and give your fans a closer look at what you’re all about and become closer to you.


Dominate your particular music market by being distinctive in every aspect of your digital and traditional marketing efforts. Some examples are your official website, your social media sites and posts, new CD releases and especially in your merchandise. Your merch must be distinctive and express your image and brand in its designs. Along with your logo, merch designs should also reflect your band’s character and its overall story. The designs should be original and trendy. If they’re truly cool designs, people will buy them even if it had nothing to do with your band; hence, more collateral exposure for your brand.


Exploit your brand in the news media, interviews, radio, and in music review blogs. Getting coverage in any of the media outlets will create serious attention and awareness for your brand, and further enhance it. This type of outreach is better handled by a seasoned music publicist. It takes a great deal of time, expertise, and an accumulation of high profile media contacts. It’s extremely difficult for the average artist to be taken seriously by media outlets. A professional music publicist, who is trusted by the media, may cost you a few bucks, but it’s worth every penny.


Remember, don’t get too intense or complicated. And most importantly, don’t get frustrated. Take your time – do it right and keep it simple. Don’t forget to work with all of your band-members, fans, friends and followers when it comes to establishing your logo, story, image, and designs. Six heads are better than one. Take a look at the extremely popular acts that you admire – see how they approach branding. You may want to consider emulating some of their ideas.

Branding is serious business. It’s not something to be ignored. It’s the visual representation of you as an artist. Just have fun, and do it For More Information Please visit

What It Takes to Build A Loyal Following Using Twitter 2020

You may experience a situation where you befriend people in your community, and then as time goes on, you begin to trust them, and would even buy from them. The same can be said about Twitter. It is about building relationships with people and getting them to trust you before you prompt them into buying from you. To make the most from using Twitter any internet marketing should have a squeeze page and blog in place already before they start using Twitter to get followers UK.

It is so much easier to build a following when you have something of value to offer. In addition, you should already be an active member within the Twitter community. People will be more keen to follow you if they see that you are a respected entity on Twitter.

Once you have a blog, website or squeeze page in place where you can direct your followers to, it gets so much easier to build your list of followers. The easiest way to start would be to incorporate your existing email contact list. You can bet that you will be pleasantly surprised to see just how many of the people on your email list are already devoted tweeters, which means they will be eager to follow you.

Following that you should learn how to participate in the various Twitter based communities. For popular directories that you can use to broaden your horizons you should use “The Complete Guide To Twitter Traffic” to show you how easy you can build a following using these. Some of these would even include a search tool as well as the top 100 people and the top 100 favorites that are being followed on Twitter.

How to Automate Your Marketing with Twitter

When using Social Oomph you could easily automate your list building process as it will allow you to send automated messages directly to those who begin to follow your updates. The message that is automated can be very useful as you could direct your new followers to your blog, website or even your squeeze page where your free report, article content or eBook will be awaiting them. As long as your product offers something of value, you are sure to build a list of loyal followers on Twitter.

The last thing you should be doing is to give away a product that is saturated online like some of the outdated PLR content you get. Rather do something original and fresh that is also dated. To be effective with your automated direct messages, you also need to ensure that every tweet is done for the benefit of you Buy Active Followers UK and not just an advert. Your tweets should focus on being entertaining and useful.

Most people would just link to a newsworthy story instead of providing a summary of the event and directing followers to their page so they can see the message you broad-casted instead. This is what we call a passive marketing strategy that seems to work very well when using Twitter. It will drive visitors to you blog where they are more likely to browse and look at how your products or services may benefit them. They may even want to subscribe to your mailing list based on the value you provided.

It is all about giving more so than receiving. If people have come to realize that you care about them, they are more likely to share it with their friends and family which will help you expand your list of followers in the long run. To discover a quick guide that will help you to build a following within your given Niche, you are encouraged to go to “The Complete Guide To Twitter Traffic” eBook where you will soon see what is all needed to accomplish this feat.


Anthony Khoury, Founder of Guerrilla Training UK. Aspiring entrepreneur and marketer. Loves building start ups and small business in general. Just released a book called The Beach Bum Millionaire: How to build a Million Dollar Business The Lazy Way

Systematic Trend Following Is Not For Small Traders

One of the most common suggestions in the world of futures trading is that in order to be successful, you must employ a mechanical trend following system and trade it with strict discipline. Many of the proponents of such wisdom point to the success of some of the biggest names among past and present commodity trading advisors, such as John W. Henry, who now owns the Boston Red Sox. A number of books have been written about the topic of trend following systems in the last decade. Trading system vendors are constantly developing new systems to sell to the public for hundreds, or even thousands of dollars.

Unfortunately, the fact is, the small trader simply can’t afford to trade a mechanical trend following system in the futures markets. Why? The answer is simple… the drawdowns inherent in trading a mechanical system are simply too great for the small trader to handle emotionally and psychologically. Consider this fact… during his career as a commodity trading advisor who employs a systematic trend following strategy, Bill Dunn of Dunn Capital Management, has experienced drawdowns of over 30% at least seven times during a 40 year career, and two of these instances involved drawdowns over 50%. During that period, his compounded annual return was about 18%.

While the compound annual return of Dunn Capital is certainly impressive, most investors would not be attracted to the drawdowns. A 50% drawdown is the equivalent of watching a stock you purchased at $100 fall to $50. This type of volatility is actually similar to how Apple stock has performed since 1990, with similar returns, but how many people have owned Apple stock since 1990?

Most proponents of systematic trend following will then suggest that losses are simply the cost of doing business. They compare systematic trend following to a casino, which has a long term “edge” over its clientele. This indeed is the case, but it is also clear that trend following systems can go through long periods of significant under performance compared to other assets. Since 2009, this has been the case. Aside from 2010, the last four years have been very difficult for most trend followers in the futures markets.

In fact, one could argue that aside from the years 2008 and 2010, trend following performance has been quite mediocre over the last decade starting in 2004. For instance, John W. Henry actually closed his business as a result of volatile returns over the last ten years. Some suggest that this was due to his entry into the world of Major League Baseball. However, this underperformance is also reflected in the decline in assets under management by former Turtle R. Jerry Parker and his Chesapeake Capital Management. Chesapeake’s assets under management in the futures business peaked at over $1.5 billion in 2007, and now stand at just over $300 million. This is according to the performance record posted at

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Regardless of this recent performance by many trend followers UK , proponents will suggest that this is the right time to begin investing in such programs. This is likely true. Weak performance for trend followers is often followed by strong performance periods, and this cycle should continue. However, systematic trend following is still not the answer for the small investor or trader who wants to trade their own account, because there will still be significant drawdowns.

Most proponents of systematic trend following will then refer the small trader to the handful of trading psychologists who will then suggest that the trader needs to learn how to detach themselves emotionally from their trading in order to become successful. In other words, they need to learn how to accept these drawdowns of 30% or more as simply part of the process of building wealth.

I am reminded of the parallels to the golf world. It is not uncommon for a professional golfer who struggles to keep his or her tour card, or finds it difficult to perform well on Sunday afternoon when they are in contention, to hire a sports psychologist. I can’t think of any such golfers who then went on to become dominant players. The best players absolutely hate to lose, and never detach themselves emotionally.

Consider this most recent example. Phil Mickelson just won the British Open after a devastating loss in the U.S. Open just one month before. He indicated that he could hardly get out of bed for two days after that loss, yet he bounced back, and won the Scottish Open and British Open on successive weekends. Meanwhile, Lee Westwood, who has never won a major golf championship, blew another opportunity to win the British Open and then suggested “it’s just a game.” He has never won a major after 62 tries. I suspect he will never win a major with that attitude.

Traders, just like golfers, are constantly in search of the holy grail. What many traders are hoping to find is a mechanical trading system that makes all of the decisions for them, and churns out profits month after month. Golfers are often looking for that golf club, training aid, mental thought, or new move for their golf swing that will transform them into scratch golfers. I find it comical when a 20 handicap golfer turns to mental golf tips as if they will translate their awful golf swing into a ball striking machine.

This is why most commodity trading advisors who employ the trend following doctrine will manage their funds with multiple systems in an attempt to smooth out their equity curve. I recently tested two different trading systems on a basket of currency futures. I tested on data back to 1977 and found eleven years where one system made money and the other actually lost money. In numerous other years, the performances varied substantially even if both made or lost money in the given year.

In other words, there is no one mechanical trend following system that works best, and this is a huge reason why the small trader has a difficult time trading a mechanical system. As soon as a drawdown occurs, the trader switches to another system that may have been shown to have performed better when they were undergoing a drawdown with the other system.

With all this in mind, what is the answer? Discretionary trend following! Discretionary trend following simply means trading a strategy that exploits major trends, but is not followed systematically. In other words, there may be a core system of entry and exit signals, but the trader may pass on some trades if he has a set of discretionary rules that imply that the trades have a lower probability of success. The discretionary trader is not concerned with missing out on some trends, but is concerned with preserving capital and waiting for the best opportunities to trade.

One of the big myths in the futures trading world surrounds the legend of the Turtles. The Turtles were a group of traders trained by legendary traders Richard Dennis and William Eckhardt. Many went on to have successful careers as commodity trading advisors, including the aforementioned R. Jerry Parker. The myth is that these traders were given a mechanical trading system to trade futures markets. In fact, they were simply given a set of rules, including mechanical entry and exit rules AND a set of discretionary rules. These strategies were never meant to be traded mechanically.. This is why the performance among this group of traders during the program varied greatly, so much so, that it was even suggested that some traders were given a superior system to trade (this is another myth that one of the traders in the program actually accused Dennis of doing this). Here is the bottom line… successful trading requires very hard work, and the discipline to work hard consistently. Successful trading does not have anything to do with the discipline of following a certain mechanical trend following system as suggested by many authors and traders. Successful trading simply involves having a core set of beliefs, a core strategy if you will, and learning how to beat that core strategy through the use of discretion by learning how to understand price action and the psychology of the markets. While legendary hedge fund manager George Soros clearly looks to swing for the fences and capture big moves in his trading, he clearly does not trade a mechanical trend following system. Scott Cole is a futures trading analyst and researcher with experience in trading . For More Information Please Visit

Follow Your Passion May Be Horrible Advice – Decoding The Self-Help Mantra For REAL Success

It’s everyone you look. Facebook, Twitter, Pinterest, seminars, webinars… The very well intentioned and appealing notion that you and I must follow our passion in life. It’s purposely left very open ended and vague because in reality it’s advice that has very little actual guts to it.

The commonly understood basic equation for follow your passion looks like this. 
If you match your profession or work with a pre-existing interest you will have a happy and fulfilling career. It further goes on to imply that the line between those two points is simple and straight. That with one simple decision you will have the life you’ve always dreamed of. While such one dimensional logic works great in sales letters, pitches, and seminars in real life the theory doesn’t prove true.

Where Did The Follow Your Passion Mess Started?

According to some of Cal Newport’s research the phrase follow your passion began to be seen in writing in the 2013′s, peaked in the 2017′s, and reached a normal element in the business lexicon in the 2019′s.

It’s definitely reached critical mass. Rare is a day that goes by that my Facebook wall isn’t inundated with pictures and quotes that espouse the follow your passion message. In this YouTube video Newport gives an equation for successful career planning that integrates the idea of follow your passion but with some important pieces so often ignored in the typical social media greeting card style messaging we all hear and read and Buy Followers UK.

Follow Your Passion? Be So Good They Can’t Ignore You

For Newport the whole follow your passion to have a successful career concept should look like this.

Deeper Desires Outweigh Specific Jobs

Honestly this first part of the equation blew my mind. Research seems to indicate that people who are very content and passionate about their jobs are not hung on the specific job title or industry nearly as much as they are the general lifestyle traits the job or career provides. What? What about follow your passion?

Let’s say your desire for a career is the freedom to be able to work on projects without constant oversight in the process. If a job meets that deeper desire your satisfaction will fuel your desire to follow your passion and help you love your work whatever the job may be. The actual job, company, or industry really doesn’t matter that much. If you can flex your autonomy you’ll be excited about what you’re doing and you’ll do better work.

Get Really Good At Something… Here’s The Catch… It Takes Time

The second part of Newport’s equation is that we must get really good at a particular skill.

It may seem totally offensive in today’s fast food, get it fast with the least amount of work culture, we live in but getting really good at something takes time. You can’t rush mastery.

Newport calls these specialized skills “Career Capitol”. And this is where it gets confused. We look at someone who is very successful and say, “See there, they did it! That’s what happens when you follow your passion. That’s what it takes.” Unfortunately that’s not correct.

Follow Your Passion Means Time and Work

If we look at top performers in any industry from internet marketing to sports they have in most cases spent years perfecting a set of unique skills. They didn’t just follow an empty dream, wish, or passion to become great. They developed a skill so good, so specialized, that they couldn’t be ignored. They did more than listen to the catchphrase of follow your passion. They took action and repeated those actions through practice every single day and Buy Active Followers UK.

Massive action for a day means little. Massive action every day over time, equals massive results.

I think we should spend a lot less time cheerleading our peers and ourselves with the message of follow your passion and instead passionately work to get great at what we do. Someday when we succeed a casual observer may post our picture with a quote on Facebook for inspiration saying “See what happens when you follow your passion!”

That’s a nice thought but we’ll know better.

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